Life Brand™ is the brainchild of Dustin Grice, a Professional Athlete who has deep roots in the Action Sports Community both locally and internationally.
Dustin owns and operates The Factory 24 Hour Indoor Bike Park, as well as organizes and produces the “Lil Pros Kids Tour” showcasing the youngest talent throughout the world. Dustin has 50,000 unique subscribers on his YouTube Channel, with more than 20 Million views of his videos. Dustin has performed in Travis Pastrana’s Nitro Circus, and has also been featured on the cover of BMX Plus! Magazine.
In the “Real-World”, Dustin is a local graduate of Hennepin Technical College, and now a current staff member of theirs that has re-connected full circle with their Web & Graphic Design Department.
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