FOUNDER/CEO
Life Brand™ is the brainchild of Dustin Grice, a Professional Athlete with 25 years of deep roots in the Action Sports Community both locally and internationally. Dustin has performed in Travis Pastrana’s Nitro Circus, and has also been featured on the cover of BMX Plus! Magazine. You may have also seen him performing at The Minnesota State Fair for the past 20 years.
While struggling to ride throughout the cold Minnesota winters, back in 2010 Dustin founded the world’s first 24-Hour Indoor Bike Park and named it The Factory as it was built in an old furniture factory in Minneapolis. In his free time, he runs Mega Jump Stunt Show which has been seen jumping bikes into bone-chilling frozen lakes of Minnesota with the Polar Plunge fund-raising more than $20,000 for Special Olympics athletes and also organizes and produces a YouTube Video Series called Lil Pros Kids Tour showcasing the world’s youngest talent in action sports. Dustin has amassed 50,000 unique subscribers on his YouTube Channel with 20 Million views, however certainly wishes he had more time for producing video content.
However the “Real-World” … And because in many cases, our passions are what truly balance out what we really do on a daily basis, Dustin is a local graduate of Hennepin Technical College who earned two, 2-year degrees in Web Design and Web Programming. 15 years later, Dustin has re-connected full circle with their Web & Graphic Design Department as a current teacher of theirs. While focusing on the development and infrastructure behind Life Brand, he also helps other businesses succeed with their own websites & strategies via his freelance business Simple Web Help.
Dustin is always excited to meet new people and explore new tasks and challenges together… Your interest alone by being here reading his story, and by supporting any of Dustin’s endeavors, you continue to help build the future of all of these projects together, read more at GriceProjects.com. Please do not ever hesitate to reach out and ask for Dustin via our Contact Page to expand your own network, Dustin looks forward to getting back to you and building a long-term working relationship together.
