My Brand: Print-On-Demand Apparel Store

Start Selling Apparel Today — Zero Upfront Cost

From Idea to Storefront in Minutes

The My Brand print-on-demand apparel store platform, developed and owned by Life Brand, is a powerful turnkey solution designed for creators, influencers, athletes, entrepreneurs, and organizations who want to launch their own apparel brand without the risk or overhead of traditional inventory management. Built with scalability and simplicity in mind, My Brand allows anyone to create and operate a fully functional online store complete with custom-branded apparel, accessories, and digital tools—all without needing to handle printing, shipping, or logistics themselves.

At its core, the platform enables users to upload logos, select and customize products, and control the look and feel of their storefront. From adding product descriptions and custom cover images to editing homepage sections and logo settings, the platform gives users full creative control over how their brand appears to customers. The platform includes a drag-and-drop homepage editor, embedded store integration, customizable top banners, greeting messages, and parallax-enabled cover photos to create a highly polished, professional-looking online storefront.

Beyond design and customization, My Brand includes powerful backend tools for managing orders, tracking reports, assigning commissions, creating discount codes, and issuing gift cards. A robust ambassador system allows store owners to empower fans and promoters with their own discount codes and tracking, while customer and retailer management tools make it easy to grow and engage with a loyal community. The platform also includes subscriber and social media management tools, enabling brand owners to publish content and track engagement across digital channels with ease.

What sets My Brand apart is its integration with Life Brand’s production and fulfillment pipeline. Every order placed through a store is automatically printed and shipped on demand, with zero upfront inventory required from the store owner. Commissions are automatically calculated and reported, with transparent earnings and payout tracking built into the dashboard. Brand owners benefit from a 50/50 profit share after product costs, and can even plug into the Life Brand wholesale network to get their products into retail environments.

Recently, Life Brand has introduced an AI Assistant into the platform—now available for select store owners—allowing users to ask natural language questions about their orders, products, and customer data. This assistant helps generate insights, identify trends, and guide decision-making without needing advanced technical skills.

Altogether, the My Brand platform is a full-service, easy-to-use, and scalable eCommerce engine purpose-built for branded apparel. It empowers anyone with a logo or idea to launch and grow a custom apparel line in just minutes.